Manufacturers Driving the Latest Tyre Technologies

The amount of advanced technology that goes into today's premium branded car tyres is often not appreciated. Tyres, after all, are usually a distress purchase and to most consumers are simply "black and round".

Tyre technology, however is continuously evolving, driven to a high degree by the technical demands of the vehicle manufacturers but also, to a degree, by the requirements of an increasingly demanding aftermarket.

Tyre performance can be affected by three things - by changes to the tyre structure, by altering the tread pattern and by varying the rubber compounds used in the tyre, particularly in the tread. It is not surprising to see that the leading tyre manufacturers have a variety of proprietary technologies covering all these areas.